Issue: Spring/Summer 2023 | Section: Cover Story
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Cover Story Spring/Summer 2023
Athletes as Entrepreneurs
With recent changes to NCAA rules, student-athletes now have the opportunity to earn income from their name, image, and likeness (NIL) through third-party deals. At U-M, members of the Zell Entrepreneurship Clinic are at the forefront of NIL work, helping student-athletes understand the laws and start their own businesses.